The increasing digitalization is essential for many new functionalities like connected and automated driving, and is a major driver for new vehicle and interior concepts. The resulting technological changes can affect all systems, components and domains of vehicles. The challenge for companies is to identify and implement new business concepts early on.

We help you to be prepared for the technological change. Beside our expertise in the areas of vehicle automation, connectivity and HMI concepts, we also examine which impact digitalization can have on the chassis, body or drivetrain, for example.

Thanks to our extensive technical expertise and our close cooperation with our colleagues from the technical departments we develop holistic technology strategies based on methods like technology monitoring, assessments of technological potentials or technology roadmaps.

As the process of digitalization confronts most companies also with new markets, business models and conditions as well as new competitors, we include in our technological analyses also economic effects. With the help of a variety of analysis and planning methods like the environment, stakeholder or portfolio analysis, we support your development of strategies for market entry, competition and growth.

Furthermore, for the development and strategic evaluation of new business models we also designed a new inclusive method for business model analyses and simulation.