Strategy Teaser
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Strategy Teaser

Exciting short studies on innovations and developments in the automotive industry by our experts from Strategy & Consulting.

[Image: Initial Consulting]
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Initial Consulting

Discover new business opportunities and sources of income by fka‘s initial consulting

[Image: Digitalization]
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Digitalization and new business models

The increasing digitalization is essential for many new functionalities like connected and automated driving, and is a major driver for new vehicle and interior concepts.

[Image: CO2 reduction]
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Technology portfolio strategies for CO2 reduction

Legislative CO2- and emission guidelines are major drivers for mid- and long-term automotive developments.

[Image: Cycle]
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Life cycle analysis (LCA) as a strategic decision tool: The E₂P approach

Increasing the efficiency over the life cycle and the decarburization of all processes are important goals in the development of current and future mobility concepts.

[Image: Trend analysis]
Strategy & Consulting | Dipl.-Kfm. Ingo Olschewski

Trend analysis e-mobility - Technological and political consulting

Severe emission standards, CO2 limits and increasing requirements for transport efficiency are major challenges for the worldwide automotive industry.

Business Model Analysis and Simulation

Since vehicles become increasingly digitized and networked, car manufacturers, suppliers and non-industry players of vehicles are able to develop new business models. In particular, established companies in the automotive industry will, therefore, have to identify new business models at an early stage to ensure their own success, to evaluate them in the context of the company, to adapt and to implement them.

In addition to its existing method portfolio in Strategy and Consulting, fka has developed an integrative method to analyze and evaluate business models: business model analysis and simulation. This is typically done in five phases:

  1. Market analysis with identification of the potentially relevant business models for the company.
  2. Qualitative analysis of the business model variants with specification of the main influencing factors and interactions.
  3. Business model simulation: first of all, the determination of the key figures (for example turnover, equipment quotas, user numbers).
  4. Subsequent quantification of the model components (e.g. cost structures) and transfer to a simulation tool.
  5. Simulation of the business model variants while taking into account technological, legislative and customer influencing factors.

The result: The business model options can be evaluated on a customer-specific basis and – if necessary – strategic alternatives can be identified at an early stage.

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Your Contact

[Foto: Dipl.-Wirt.-Ing. Christian Burkard]

Dipl.-Wirt.-Ing. Christian Burkard
Manager Digitalization

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Telefon: +49 241 8861 116

This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +49 241 8861 116

Modeling of CO₂ strategies

fka has comprehensive toolkit of analysis and modeling methods at its disposal for the valid definition of technology portfolio strategies for CO2 reduction

The aim of the modeling itself is to determine the (possible) influences of certain components or technologies on the CO2 fleet emissions of a specific vehicle fleet. A fleet can be defined, for example, by vehicle segments, powertrain architectures or by OEMs. Optimisation calculations can be used to derive statements about the market penetration of various powertrain concepts and technologies.

Areas of application are investigations of individual components, complete systems and entire technology and vehicle portfolios.

The modeling takes place in three steps:

1. Data Generation

  • Demand-oriented analysis of international CO2 monitoring data
  • Technology screening including CO2 potentials in different cycles
    • Consideration of manufacturing costs, mass effects and learning curves
    • Simulative determination of CO2 potentials in cooperation with our powertrain division
  • Aggregation of data at system level to reduce complexity


2. Model definition and calculation

  • Bottom-up modeling of vehicles, manufacturer and total market fleets under consideration of technological interactions.
  • modeling of optimised technology strategies on base of relevant target variables, e. g.:
    • Maximum cost efficiency from the perspective of the OEM / supplier
    • Demand-oriented solution, e. g. maximum sales potential
    • Economic optimum of costs / sales
  • Scenario technique for the representation of alternative future developments under consideration of accompanying framework conditions, including sensitivity analyses
  • High-resolution and time-dynamic modeling of the vehicle market
  • TCO modeling to determine the total costs during a useful life
  • End-user utility value analyses

The study can be supplemented by CO2 life cycle modeling, which is preceded by a life cycle analysis of the component or the complete system (LCA). The lifecycle analysis can be carried out starting from component level up to an assessment of whole vehicle fleets. In that way, the actual sustainability effect of the use of certain technologies can be validly determined.


3. Strategic implications

The results of the model analysis are used alone or in combination with further strategic tools (e. g. SWOT analyses) to derive strategic implications for our clients. These implications include

  • Definition of possible technology portfolio strategies
  • Identification of strategic product fields
  • Analysis of threat potential for the current product portfolio
  • Definition of sales and marketing strategies

In close coordination with the customer, specific roadmaps for action are finally developed together with the customer, taking into account the individual situation.

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Your contact

[Foto: Christian Harter]

Christian Harter M.Sc.
Senior Consultant

This email address is being protected from spambots. You need JavaScript enabled to view it.
Telefon: +49 241 8861 140

This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +49 241 8861 140

Monitoring Technology

As part of a classic product portfolio consultation, fka analyzes the future viability of current and future product strategies of players in the automotive industry and related sectors.

Singularly or coupled with our market modeling (-> link to the corresponding category), we analyze topic-related components, partial or complete systems and evaluate them as part of a technology study.

To this end, we conduct the following process steps:

  1. Technology trend analysis on system and component level in all relevant vehicle domains (drive, body, E/E).
  2. Technology roadmapping for analysis, forecasting and visualization of technological development paths.
  3. Comparison with the existing product portfolio of the customer.
  4. Derivation of technology strategies (e.g. product planning, competitive positioning).
  5. Corresponding profitability analyzes to further concretize the technology strategy towards realistic sales potential.

As a result, we derive strategic implications together with our clients for future business area planning and, if desired, present concrete options for action.

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Your contact

[Foto: Ingo Olschewski]

Dipl.-Kfm. Ingo Olschewski
Head of Strategy & Consulting

This email address is being protected from spambots. You need JavaScript enabled to view it.
Telefon: +49 241 8861 160

This email address is being protected from spambots. You need JavaScript enabled to view it.
Phone: +49 241 8861 160

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