Development of methodologies concerning customer satisfaction measurements are classical applications in sales and aftersales in the automotive area.

Increasingly, methods for customer orientation already during product development are needed. Therefore, we imply the ideation method to generate new ideas for the development and application from the user’s point of view.

Especially for the customer orientated automotive industry this method has a high potential to define new concepts and adjust them to customer needs. Feasibility plays a minor role: if you can think it, you can do it.

Our special method, which we already applied in numerous projects, helps us to address daily traffic situations holistically and customer-orientated to define user requirements within these.

This helps us to advise in a wide variety of automotive, HMI and smart mobility concepts.

As our method is used during early stages of development, existing products must not be adjusted to customer requirements but are based on them.

Our aim is to define the appropriate use case for a product or function and then deduce so called “customer journeys”, basically a description of how and when a customer can or shall experience the product.

In doing so, the whole product development is focused on exactly these targeted experiences and thus is accelerated.